Big Idea Konzeption

Our creative minds know: there are a lot of ideas – yet only the one which rises above the masses wins. The Big Idea is decisive here. It has to get to the heart of your unique promise to your customers. Elicit curiosity. Stir emotions. Find and retain customers. And most of all it has to do one thing: to unfold a great umbrella spanning over all communication measures – the Big Idea is not a one-way street! We work out concepts that leave room to maneuver, using all the possibilities and media channels available that make sense. The big idea doesn’t necessarily play out where everyone else is – it only has one goal, which we consistently follow:

100% customer centricity
100% competition differentiation
100% impact